Seo Activities

On-page optimization (on-site SEO) is what can be done on the pages of a website to maximize its performance in the search engines. For example

- Inclusion of well-researched keywords in appropriate density
-Inclusion of meta description tags, ALT tags, H1 tags
- Internal linking strategy
-Placement of anchor text
-Title optimization by placing target keyword in the title
- Inclusion of a sitemap
- Image and video optimization
- Inclusion of fresh unique content

Off Page Optimization is work that you undertake outside of your website to improve your seo rankings and visibility. For eg
- Link building
- Directory submissions
- Community building
- Forum posting
- Social networking
- Social bookmarking
- Blogging
- Link baiting
- PPC campaigning
- Using email signatures